Dominic Fike is an American singer-songwriter who first gained popularity on Soundcloud. He signed with Columbia after the release of his 2018 EP, Don't Forget About Me, Demos, and released his 2020 major label debut, What Could Possibly Go Wrong. In the years since, Fike stayed busy with a variety of collaborations with artists like Paul McCartney, Justin Bieber, Remi Wolf, and Slowthai. Perhaps his biggest move though has been his venture into acting as part of HBO’s Euphoria. Fike played Elliot in Season 2 of the show and was a breakout character. He held his own with Zendaya and even shared a duet with her, “Elliot’s Song”.
Black chucks and orange oranges make for a great visual combo.
The song “Think Fast” is from Fike’s recent sophomore LP, Sunburn, which dropped in July 2023. The track is an upbeat pop song with some simple guitar instrumentation which melds well with Fike’s vocal stylings. His voice is very easy-going and he is effortless in his delivery. He is able to ramp it up on the song’s ending though, and he pulls that off well. Rivers Cuomo from Weezer lends his vocals to the bridge and he pairs really well with Fike vocally.
Dominic Fike wears black high top chucks in this music video.
The music video for “Think Fast” was directed by Floridaman, and was released on August 23rd, 2023. The video opens with a shot of the blue sky before cutting down to what appears to be a sinking fishing boat. The camera pans around and we see Dominic sitting on the side of the vessel as it slowly lowers into the water below. The video then cuts to Fike back on dry land but now laying on a roof, then in a car sitting on a pile of oranges. It’s here we get to see Fike’s black high top chucks on this orange pile. Fike has become known for wearing chucks both in his videos and on Euphoria, and the color difference makes for a cool visual. The rest of the video features more cuts to other images such as Fike hanging upside down out of a moving car and him sitting atop a water truck. The visuals tell a loose story about Fike’s life in Florida and kind of allude to the song’s message of seizing the moment when opportunities arise.
That’s one way to make orange juice.
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Seize the moment and get yourself a new pair of black high top chucks.