Kendrick Lamar is the greatest rapper of the last twenty years and one of the greatest to ever pick up a mic. This was pretty undisputed before this year, due in large part to his steady release of masterpiece albums and the huge impact he has had on American culture as a whole. Everyone knew not to come at the King because there is no one else like him and it could kill your career. Then that sensitive rapper from Canada got it in his head that he was the best from this generation and decided to come at the King. After a looming cold war between the two biggest rappers of the past twenty years, Drake decided to fire shots on 2023’s “First Person Shooter” with J. Cole. Lamar followed that up in March of 2024 with the diss track “Like That”. Things escalated from there when Drake dissed Lamar on “Push Ups” and “Taylor Made Freestyle” in April. Lamar returned fire with the release of “Euphoria” on April 30 and “6:16 in LA” on May 3. Drake then fired back with “Family Matters” later on the third, accusing Lamar of being a domestic abuser and alleging that one of Lamar's kids was illegitimate. Less than an hour later, Lamar released “Meet the Grahams”, accusing Drake of sexual trafficking, and fathering a second secret child.
It’s LA so everybody has chucks on.
Finally, there was the killing blow when Lamar released “Not Like Us” the very next day. The song saw Kendrick straight-up call Drake a pedophile, a colonizer, and overall chump. The song caught fire and was played literally everywhere. Parties, clubs, the radio, stores, parks, nowhere was safe from the song. It was the anthem for the LA Dodgers as they won the World Series and the men’s U.S. Olympic Basketball team when they won gold in Paris. At The Pop Out: Ken & Friends, a one-off concert Lamar held in Inglewood, he performed the song five straight times. A 16,000-person arena all sang along calling Drake a pedophile at the top of their lungs five times in a row! This put an end to the feud with Lamar being the clear winner, and we are still feeling the effects months later. Drake, in the lamest move in hip-hop history, is now suing UMG and Kendrick for the song, and Lamar is set to headline the Super Bowl in February where he will perform in front of half the country what has become an anthem, smash hit, and the greatest diss track of all time.
Running on cash in chucks is cold.
The music video opens with Kendrick in a dark hallway performing an, at the time, unreleased snippet from “squabble up” from his sixth studio album GNX (2024). He ends up at the door and provides the password “I see dead people” to LA legend Tommy the Clown. Kendrick walks in and takes his seat with his classmates, the Hip Hop Clowns. He and they groove to “Not Like Us”, and they are all wearing chucks. Lamar then gives the finger and dances in the corner in his white chucks while the clowns continue in the middle in their black chucks. The next section of the video has a bunch of references to Drake, his diss songs, and OVO with Kendrick just unleashing lyrical bomb after bomb. Aerial shots of a large crowd of Compton residents gathered inside of the MLK memorial and chanting the song are featured throughout the video, really hammering home whose city this is. Lamar then poses with his partner Whitney Alford and their children in a living room as they dance joyfully with the kids. A barn owl and Kendrick engage in a stare-down. He leaves and we see that the owl has been locked in a cage. The video ends with Free asking the Compton crowd if they want to play the song again. An incredible video that serves as the perfect exclamation point on who really is the greatest. King Kendrick is one of one, long may he reign.
KING. KENDRICK.
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