The American artist mgk has had a varied career over the last fifteen years. He started out as a rapper signed to Bad Boy Records, and for ten years wandered around the fringes of the hip-hop scene. In 2018, he released a diss track aimed at rap legend EMINEM, and was subsequently and resoundingly defeated when Em responded. Two years later, he, like many other white “rappers” of his ilk, ditched rap for pop music, and ever since, he’s been releasing pop punk records. One of his latest songs is “cliche”, and was the first single of his latest album, Lost Americana. It was released on May 23rd, 2025, with the music video premiering the previous day.
mgk doing his best Elvis impersonation in white high top chucks.
The music video opens with mgk standing on the sidewalk just before he dances his way onto the lot of a car wash. He is wearing a knitted shirt that says “cliche” across the chest with bell-bottom jeans and optical white chucks. He’s given a jeans jacket by one of his backup dancers before he starts washing an orange muscle car with them. He does some boy band-esque choreography with his dancers in front of and around the car before the video moves to the back of a flatbed truck, where more dancing happens. To be fair to him, he is not a terrible dancer. Then, mgk and the boys dance in front of a teaser for the album, before he dances with a girl in the rain in a motel parking lot.
mgk’s optical white chucks appear in the whole music video.
The video and the song are allegedly supposed to mock the clichéd nature of pop music, but the notion is a little hard to take seriously when this has been mgk’s artistic path for the last half-decade. It makes the premise eye-roll-inducing and hard to engage with. The whole thing is just tiring after years of white “rappers” like mgk, Post Malone, Jelly Roll, Kid Rock, and more all using hip-hop as a stepping stone just to do something more “mainstream” like pop or country. Culture vulture culture is the real cliché here, and it is never-ending.
Nothing like a nice drive down the 405 with the wind in your hair.
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